A crisis has occurred and you made it through. Now, it’s time to push forward with positivity with the help of animal welfare public relations strategies.
An experienced team like Orange Orchard PR can help you highlight your continued work through media outreach. Three types of media that will be vital to continue onward are podcasts, social channels, and traditional media.
Podcasts
Podcasts offer an opportunity for your media-trained spokesperson to tell the full story of your nonprofit or brand. With the right training, topic and outreach plan, podcasts offer an opportunity to let people connect with you on a more personal level. They can connect with the faces and voices behind your organization. This connection can lead to folks opening their eyes and minds to the positive aspects you bring to the animal community.
Social Channels
This one may seem obvious, but social media is still not utilized properly by many. Social channels now offer more than just posting cute animal pictures. Through apps like TikTok and Youtube, you can visually demonstrate how you’re creating positive change in the animal world. You can collab with content creators. You can appear on YouTube shows in several different settings. An experienced animal welfare public relations team will help keep your positive brand messaging consistent regardless of the social channel and platform.
Traditional Media
Newspapers. Television. Radio. They’re still here and they’re still effective. If you’re a nonprofit like The Orangutan Project going on a world tour, traditional media can be an important tool to hit local markets. Positivity and change will not be garnered in one big national media opportunity. It often takes time and can start with a few local markets willing to share your expertise before it snowballs across the world.
If you’re ready to continue to show your positive impact, contact Orange Orchard PR online. You can also call us at 865-977-1973.