There’s no better time to review your current marketing plan than right now; 2019 will be here before we know it. Whether your environmentally-friendly company is in the startup phase or 50 years into business, it’s always a good idea to reevaluate your marketing strategy before the New Year. Doing so will allow you to roll out a new strategy on January 2.
What’s working? What’s not?
The first step is to evaluate whether or not what’s being done within your marketing department is working for your entire organization. Take a close look into your website analytics, social media strategy and brand reputation. Make a list of what you like and dislike about your current strategy as of now. Then, make a list of results you would like to see moving forward. If you need some inspiration, look to your competitors. What are they doing that you admire? How can you revise your current plan to be at the same level, if not better than your competitors? If you have support from an in-house team, could they use some assistance from an outside resource? If you’re already using an agency, are they presenting you with the results and ideas you expected?
It’s important to consider the skillset of your current team to see if you can handle it in-house. And if not, it may be better to reach out to an experienced environmental public relations agency to guarantee success. Your brand deserves a partnership with a well-rounded, talented group that’s able to help you strategize and communicate with your audience in a way that resonates with them.
If you’re looking to cut your budget, consider leveraging free tools like social media to reestablish your brand. But don’t allow the budgeting process of hiring an agency intimidate you, either. A strong marketing strategy is a substantial, long term investment. In the long run, you’ll see a tremendous return on investment. Your budget will vary based on your industry, but remember, if you create a financial plan, it will help you avoid spending too much money too early or too late. The idea is to find a balance between the two in order to gain a competitive advantage among your competitors. Get to understand how your customers communicate and don’t be afraid to get creative with your strategy this New Year! Fill out this brief form and contact Orange Orchard today.