There’s no question that vegan and plant-based brands need public relations. The market for products and services that choose not to exploit animals has never been bigger, and it’s still growing.
Cut through the noise
Plant-based and cruelty-free food, clothing and household and personal products – even travel, fitness and financial programs – are serious business in 2020, and skilled PR is one of the most effective tools a company can use to distinguish themselves from their competitors.
An experienced plant-based public relations agency can help your brand cut through the noisy marketplace to build brand awareness, develop a resonant narrative and connect with your intended audience so you can grow.
The right fit
But how do you know which vegan PR agency is the right fit for you? Here are some essential areas you should examine:
- Experience: Don’t be a guinea pig. If an agency is just entering the vegan space, closely consider their previous work. Does it indicate that they’ll be able to navigate the plant-based arena?
- Clients: An agency with a strong record of vegan fashion work might not be the best choice for a plant-based wholesaler. Who has this agency worked with, and what special skills do they offer you?
- Commitment: Watch out for agencies hopping on the plant-based bandwagon. Shared values matter. Look for an agency that believes in what you do and demonstrates a genuine passion for animal welfare, healthy lifestyles and sustainability.
At Orange Orchard, we’re animal lovers and plant eaters. We want our work to help shape a kinder, more sustainable world – if you’re on the same mission or want to learn more, call us at (865) 977-1973 or contact us online.