First, it was toilet paper. Then it was coins and antibacterial wipes. Now, it’s Dr. Pepper and pepperoni. The pandemic has caused all kinds of shortages, and it’s very likely these won’t be the last products Americans have trouble finding. While some are bemoaning the lack of pizza toppings, others are beginning to explore their options.
In all seriousness, vegan and plant-based companies are stepping up their game. Not only are they providing environmentally friendly (and healthy) alternatives to animal products, but they’re also taking major steps to help those in need, from Califia Farms donating one million vegan drinks to frontline workers to Beyond Meat donating one million vegan burgers through its Feed A Million+ campaign. And this barely scratches the surface.
In a recent interview with Forbes, Jermaine Dupri shared his own thoughts on the boost the vegan lifestyle is going through:
“The global impact of COVID-19 has made the vegan lifestyle much more desirable as people pay much more attention to their health and strengthen their immune system. People have woken up to the benefits and are paying attention.”
As a plant-based-and-vegan public relations agency, Orange Orchard is excited to see vegan brands do their part to help. We love discovering new products that don’t harm animals or the planet. More folks are realizing they can have healthy, plant-based food without sacrificing flavor or quality, and we’re thrilled! We also love partnering with companies and organizations and helping them create campaigns that can impact thousands, if not millions of lives.
A plant-based lifestyle isn’t a trend. Veganism isn’t a fad. We help vegan and plant-based companies boost their brand every day, and we’re ready to do the same for yours. Contact Orange Orchard today at (865) 977-1973 and let us help you change lives.