Consumers are Waiting for Your Innovations
I’m in the market for a new car. It continues to serve me well, but my 2007 crossover is showing its age. So, even though the thought of a car payment pains me, I’m starting to research something newer and more fuel efficient.
I told my 11-year-old son, and his immediate response was, “Mom, get an electric car!”
“I want at least a hybrid, but why do you think I should go full electric?” I asked.
“Electric is better for the environment, and they’re just cooler cars with better electronics,” he replied.
Well, at least he’s got his priorities straight.
What Can Green Tech Do?
The next bit of the conversation involved how far plug-in electric vehicles can go on a charge (100-250 miles), how long they take to charge (1.5 to three hours), and how far we drive to visit his cousins (150 miles). Yeah, they’re cool, but a hybrid is probably better for our needs until the tech catches up.
And isn’t that the problem? Consumers want green tech. I’d love to take a road trip in an electric car without having to make a two-hour stop at Cracker Barrel to recharge. But the innovation hasn’t caught up with demand.
That said, investors are taking notice of consumer demand and throwing funding behind green tech innovators in search of the next big thing. Despite the issues, electric vehicle sales more than doubled between 2015 and 2018. Just imagine backing the battery that will make long-range driving attainable.
PR Can Help
If you think you have an innovation that will push green technology forward, a green tech public relations agency like Orange Orchard can help you tell your story to the investors and consumers alike. It could be a better electric vehicle battery, an improved solar panel, water-saving tech or a new material to replace plastics or Styrofoam.
At Orange Orchard, we are passionate about helping innovators who will change the world for the better, and our extensive experience in the environmental marketspace can propel your big idea into the lives of everyday people.
And who knows? Maybe I’ll be able to get that “cool car with better electronics” that my son wants me to drive.
If you are a green technology innovator ready to take your product to the next level, we would love to hear from you. Call us at (865) 977-1973 or contact Orange Orchard online today.