It’s no surprise that the modern consumer seeks out cruelty-free products. As competition arises in the space, is your brand prepared to share its message in a unique way?
Through cruelty-free public relations, your message can be spread in a different way that resonates with your target market.
Consumers like a brand that continues to better itself and grow. By sharing your news—new product launch, executive hires, awards, etc.—your brand stays relevant and exciting. Through a well-crafted press release developed and pitched by a team of PR pros, you can garner media attention that entices your target market.
Through PR, you can build trust through earned media. Articles, interviews and press releases go a long way in not only brand recognition but getting your message across. If the media is talking about your products, you can’t help but be transparent, putting you a step ahead of the competition and gaining the trust of your target audience.
Become a thought leader
Earned media opportunities like blog posts, podcast interviews and articles generate thought leadership, making you a trusted expert on cruelty-free products. Through this earned media, you can engage with the public and generate conversations around your brand message.
Want to learn more about what PR can do for your cruelty-free brand? Give Orange Orchard a call at (865)977-1973 or visit us online for more information.