You’ve made an important business decision — your company has committed to operating cruelty-free. That means no animal products and no ingredients that have been tested on animals.

If cruelty-free is a great way to go, it’s even better when you can amplify that message. To maximize the impact of your ethical choice, it’s critical to communicate with consumers about your decision. You’ll increase awareness of the issue and contribute to the normalization of products and services that don’t exploit animals for profit. You’ll also establish deeper connections with consumers who are increasingly interested in businesses that take a stand on matters of sustainability and the treatment of animals.

But how do you tell your story? How can your cruelty-free brand distinguish itself from the many other new companies crowding the growing marketplace of conscious consumerism?

  • Media placement: Proactively telling the story of your brand’s commitment to animals helps increase consumer awareness and establishes you and your leadership team as credible experts. An experienced animal welfare public relations agency like Orange Orchard can leverage its connections with trade and mainstream media contacts across a wide range of industries and platforms to generate earned media coverage and help keep you in the public eye for all the right reasons.
  • Social media: Strategic management of your brand’s social media accounts ensures that your company stays on message, interacts with followers and fans in real time and stays up to date on the latest news and trends in your industry.
  • Crisis management: It’s not always good news in the world of public relations. When communications challenges emerge — disgruntled employees, unforeseen supply chain interruptions — and bring the potential for negative media attention, it helps to have a plan. Knowing how to craft a response and manage media inquiries can help your brand weather a difficult situation. Maintaining poise under pressure can also maintain public confidence in your commitment to animals.

If you want people to know why your company has made a commitment to animals, and what that means, consider hiring an expert animal welfare public relations partner. At Orange Orchard, we share your passion for a cruelty-free world and want to help you connect with the right audience. Call (865) 977-1973 or visit us at