While it’s not Christmas just yet, people are starting to get in the giving mood. According to Creative Planning, “the end of the year is the most popular time to give to charity, with 30% of annual giving occurring in the month of December, and a full 10% of donations are made during the last three days of the year. While December is nearly two months away, it’s never too early to partner with a PR agency that specializes in animal welfare public relations to start planning your fundraiser.
Fundraising during this time can be beneficial considering the number of people willing to donate to a cause that is close to their hearts. With that said, there are several other animal welfare organizations looking to capitalize on the giving season as well. It’s important that your message stands out and that your mission is genuine. This is where an animal welfare public relations partner, like Orange Orchard, is an asset.
When it comes to planning the actual fundraiser, a PR partner who specializes in animal welfare public relations can help by brainstorming and providing quality ideas for your fundraiser. Whether it’s the messaging or an event, our team can help you prepare for months in advance.
A PR campaign can consist of a press release, a social media blitz or even a simple newsletter. Either way, our team can provide you with the content necessary to amplify your fundraiser. In addition to content, our media relations team can proactively pitch ideas to trusted journalists to help get your news into industry and regional publications. These opportunities will give you a chance to discuss the fundraiser in addition to your animal welfare goals and mission.
If you are ready to start planning your fundraiser well ahead of the giving season, give our experts a call at (865) 977-1973 or contact us online.