As an animal welfare organization, you know all too well that regulations surrounding animals can change frequently.
Not only are new laws put into place on the federal level, many states often augment those laws with additional layers of protection.
From the Animal Welfare Act, signed into law in 1966, to the more recent PACT Act of 2019, laws that protect animals are not static.
With these ever-changing guidelines, it can be difficult for the public to understand the new rules. Your animal welfare organization should work to educate stakeholders, supporters and the media to explain these new laws.
With an animal welfare public relations strategy, you can also boost your brand while explaining the changes.
Educating Stakeholders
An effective PR plan helps you keep your board of directors and top donors apprised of new laws or regulatory requirements.
Often, these new laws are hard to understand or can require complex decision-making processes. But you can help keep your stakeholders in the know with a variety of PR initiatives. These include email campaigns, social media and blog posts, and even a press release.
This not only helps to educate backers, it also improves your reputation and helps your organization establish itself as an expert.
Communicating with Supporters
In addition to your stakeholders, you also want to make sure the public understands the new laws and how they affect their support.
One of the advantages of having a PR partner is that you have access to a stable of knowledgeable content writers. PR professionals who are familiar with the animal welfare space can decipher legalese into points that are easier to understand.
Building Relationships with the Media
You will also need to be able to communicate the effect of new laws to the media that covers your organization. Journalists who cover animal news or even local reporters who want to educate the public want experts they can interview.
And PR teams have media relations experts who can help get your name out to reporters by providing them with this content. The more journalists are exposed to your brand and expert opinions, the more comfortable they will be about contacting you.
When it comes to helping animals, a positive reputation is tantamount. You want to show the public and the media that your organization can be trusted to understand and abide by any new regulations.
Orange Orchard is that PR partner.
Our team is comprised of expert writers who have worked as reporters and communicators. And we also have contacts within the media to help you get your name in front of the right eyes.
If your animal welfare organization wants to be known as the experts in new laws that protect our furry, scaly or feathered friends, call Orange Orchard at (865) 977-1973 or contact us online. We want to help you help them.