Just five years ago, experts were wondering if cruelty-free was gong to become a major player in the global cosmetics market. They cited notions that consumers were becoming more concerned with animal testing and what was in the products they were using.

Indeed, a Nielsen survey of more than 1,000 adults found that “not tested on animals” was the most important packaging claim amongst consumers of beauty products, with 57% of respondents selecting this over competing claims. Meanwhile, 43% of respondents said they would be willing pay more for products that had not been tested on animals.

Fast forward five years, and there’s no longer any question that cruelty-free and vegan brands are dominating the industry. Bangstyle magazine writers say we’re living in “an age of ethical consumerism,” and they’re right. Once considered a trend, vegan and cruelty free products are here to stay:

The demand for vegan products, including vegan beauty products, has soared, and beauty brands are rising to the challenge. … And, according to Grand View Research, the worldwide vegan beauty market in 2017 was estimated to be at $12.9 billion USD. That market is expected to grow to $20.8 billion by the year 2025. 

Twenty billion dollars, and that’s just the vegan beauty industry! That’s not even counting household goods, fashion or other products that now heavily feature cruelty-free brands.

As cruelty-free products continue to permeate markets, do you know how to stand out from the throng? An even better question: Do you understand the value of working with a cruelty-free public relations agency?

The two go hand-in-hand, you see.

At Orange Orchard, we specialize in creating strategies that can provide measurable results for your cruelty-free brand. From securing media coverage to speaking engagements, we can get you and your product in front of the right audiences. Don’t get lost in a product shuffle. Contact Orange Orchard today and let us help you stand out.