The cost to deliver a newsletter using most email platforms is relatively low and some even allow thousands of free sends per month. They’re a great place to highlight interviews, media coverage and fundraising achievements. You can also announce upcoming events and partnerships. As an animal welfare nonprofit, this is great, but is your newsletter producing the results you expected?
If newsletters are part of your communication plan — hint: they should be — it’s important to get the most return on investment. An expert animal welfare public relations team will be able to cultivate a compelling narrative for your newsletters that engages your audience and helps inspire them take action.
PR professionals are experts at creating compelling content that aligns with your nonprofit’s communication and marketing strategy. They’ll work with you to help increase your lead generation, brand awareness and supporter engagement, as well as tackle some key elements, like your subject line or the quality of the content in the newsletter. After all, these are essential elements that can make or break you and your outreach.
When done right, newsletters deliver valuable information to your supporters and inspiring stories from volunteers with consistent messaging and a specific voice. These highlights, along with a powerful call-to-action, help encourage others to volunteer as they can see the tangible results from support and volunteerism.
If you’re looking to maximize the value of your newsletters, leveraging an expert animal welfare PR team could make the difference as you plan for the upcoming year.
If you want to know all the ways PR can enhance your animal welfare outreach, contact us online or call us at 865-977-1973.