No matter how dedicated, animal welfare foundations can’t do it alone.
Your foundation might have the best cause and the most dedicated employees and volunteers, but without private sector support, the necessary funding might not be there to get the job done. But how do you cultivate partnerships with big brands and businesses?
In the quest to reach the right decision-makers, a specialized animal welfare public relations agency like Orange Orchard can develop and implement the right PR strategy to get your message in front of leaders at even the biggest companies.
Finding Corporate Partners
Increasingly, corporations are looking for good causes to support. Corporate social responsibility (CSR) has transitioned from a buzzword to a vital business function. Writing in Forbes, Susan McPherson quotes prominent corporate leaders about the increasing importance of CSR initiatives in 2019:
This upswing in investor interest, paired with consumer and employee demand, will bring impact to the top of the agenda at board and C-Suite meetings. “It will no longer be a choice for companies to embed social impact into their business and brand strategies — it will be required to thrive and compete for talent, customers and investors,” said Patsy Doerr, Global Head of Corporate Responsibility and Inclusion at Thomson Reuters.
What does this mean for animal welfare foundations? Find the right corporate partner, and it can mean securing the funding to make a difference. For example, the World Wildlife Fund has partnered with Coca-Cola on the “Arctic Home” initiative to help protect polar bear habitat in the Arctic:
The loss of sea ice due to the changing environment means polar bears are vulnerable in their current habitat. “As the Arctic goes, so goes the polar bear,” said Carter Roberts, president and CEO of WWF. “Precious polar bear habitat is disappearing at an alarming rate, and without intervention, so will this magnificent bear. The success of Arctic Home gives me hope for the polar bear’s future.”
Need a Public Relations Partner?
At Orange Orchard, we’re passionate about supporting animal welfare and promoting the foundations that protect animals around the globe. If you’re looking for a public relations partner to raise visibility, contact Orange Orchard or call us today at (865) 977-1973.