Most Americans are against animal testing, in fact a recent poll shows a total of 79% of Americans, including all political parties, would support a ban on animal testing for cosmetics. Animal testing for other products is also under fire, and some groups hope that one day, no animals will be used for any type of testing.
If your business is committed to offering cruelty-free products, getting consumers to choose your brand over others can be tricky and may need the assistance of a professional cruelty-free public relations agency like Orange Orchard. We are experts in promoting cruelty-free products and brands with compassion and a deep understanding of the industry.
Your brand deserves attention
Because Americans are ready and willing to buy products that don’t test on animals, it’s a great time to start promoting your cruelty-free business or product. An experienced PR firm like Orange Orchard will help create demand for your brand, reaching consumers with your animal-friendly message in the following ways:
- We employ SEO experts. While your cruelty-free business or product is commendable, if no one knows about it, they can’t buy it. You need to show up on search engines in order to get attention, and using SEO techniques is the best way to do it.
- We position you as an authority. Consumers want to feel they are purchasing a product from a brand that has integrity. Because there is so much competition in the animal-friendly and cruelty-free space, being seen as an expert in your industry is key. We can obtain speaking engagements and bylined article opportunities for you to enhance your reputation.
- We are social media masters. Getting through the clutter on social media channels is the challenge. Our social media experts are on top of all tcruelty free public relations, cruelty free PRhe best ways to get ROI from your social media platforms. We excel at this every day, and we can do it for you.
As an experienced cruelty-free public relations firm, we understand your industry and can promote your products to the consumers you want to reach. Contact Orange Orchard at (865) 977-1973 or visit the website to learn how we can help.