In today’s online world, a whole lot of people write a whole lot of content. But is it good content? Sure, everyone writes social media posts and blogs, but judging by the content that’s available it looks like proofing and grammar have fallen out of favor.

If you are the owner or CEO of a business that offers plant-based products, you know there is a lot of competition for the vegan or vegetarian consumer. Do you want your brand to come across to these savvy consumers as lax or worse yet, unconcerned about its image or reputation? Poor grammar and misspelled words on your website, social media posts, email blasts, press releases and even on product labels can be a big turn-off.

There are other reasons why engaging an experienced plant-based public relations firm, like Orange Orchard, to create you content can raise your credibility and your online visibility.

Consider these benefits before creating marketing content on your own:

  • Professional websites garner more leads. As consumers who prefer to live a plant-based lifestyle look for products and services, they do their research just like other consumers. If your website has spelling mistakes, grammar errors or confusing content, people will question your brand’s integrity and move on to another website.
  • Well-written press releases get media attention. Anyone can write a press release, that is true. But can they write a good press release? There IS a difference. Editors and reporters don’t have time to waste on unprofessional and poorly written press releases, so those just get deleted. A good press release tells your vegan brand’s story in a way that entices a reporter to find out more, leading to earned-media coverage.
  • Optimized blogs get your content seen by search engines. Blogs are a great way to add fresh content to your website. But, if not written by a professional writer with SEO capabilities, your blogs could end up doing very little to help your website’s ranking on search engines.

Professional content writers know what type of content gets results, and experienced writers who are employed by professional plant-based public relations firms can help raise your brand’s respectability and authority in the industry. If your content needs more polish, contact Orange Orchard at (865) 977-1973 or visit the website for more information.