In times of economic uncertainty, it’s important to have a proven strategy to attract new donations, that strategy is animal nonprofit public relations. Proven agencies like Orange Orchard PR, will have strategies tailored to your foundation.
It starts with ensuring a strong foundation, identifying your audience and leveraging your opportunities.
Building a Strong PR Foundation
Before you get into the weeds, it’s essential to lay a solid foundation. What is your story? Why do we care about what you do? What’s your mission?
Start by defining your organization’s mission and goals clearly. An experienced animal nonprofit public relations team can help you identify these pillars, and once clear, can begin to reach your intended audience. Your story will help evoke emotion to hook the donors and draw them to your cause.
Identify Your Target Audience
Understanding your target audience is a huge factor in PR. Animal nonprofit organizations like yours can have a broad range of supporters, from animal lovers to extreme environmentally conscious folks. It’s group will need to be reached differently. Each group is listening, reading or watching different outlets.
If you’re reaching out to the wrong outlets, then time, and your precious dollars, will have been wasted.
Once we have your foundation and your audience, the fun begins. Through earned media coverage, your new donors can find your message with ease. If they’re avid podcast listeners, we can get you on that podcast.
If they’re reading certain newsletters we can get your message in that newsletter by cultivating relationships with that publication.
By building relationships with journalists, hosts and content creators, we can continue your consistent attention. After you’ve been given these opportunities through media outreach, it’s important to leverage these strategically on your social channels to further drive the message home.
This is merely scratching the surface, if you’re an organization looking to increase your donations with animal nonprofit public relations, give Orange Orchard a call at 865-977-1973. You can also contact us online here.