The sustainable travel market is expected to see significant growth over the next several years. This means new opportunities for your business, and the right ecotourism public relations strategy can be just the key to attracting more travelers.

Choosing the right agency

Not all agencies are created equal. When choosing who to work with, pay attention to how their mission and values line up with your brand’s. Are you on the same page? Partnering with an environmentally-conscious team is a good way to ensure your message stays focused and genuine.

The right message then needs the right audience. Thankfully, an agency specialized in ecotourism public relations already has valuable connections within the media industry. They’ll know which outlets to target and how to reach out to them. For example, our team at Orange Orchard has decades of combined journalism experience. We keep up with the latest industry trends in order earn your destination that valuable earned media.

Knowing what travelers want

It’s not enough to simply say you’re environmentally-friendly. Research found that 91% of the public want brands to show them the actions they are taking to support the planet. An easy way to do that is through blogs and social media content.

Before you get started, consider who you want your audience to be and what you want to say to them. This can help you narrow down which platforms are right for you. Maybe you tap into the latest TikTok trend, start a vlog, or show off some photography on Instagram. Have fun with it! By building an online presence and engaging with your audience, you’ll create a sense of trust and authenticity.

If you’re ready to grow your online presence and connect to more travelers, Orange Orchard is here to help. Call us at (865) 977-1973 or visit our website here.