The world is changing, and more consumers than ever are mindful of how the products they buy are manufactured. One aspect of this is the growing expectation that brands will minimize environmental impact and protect animal welfare when producing the items that they sell.
If your cosmetics or other consumer-products brand is ready to commit to protecting animal welfare, partnering with Orange Orchard, a cruelty free public relations agency, can help turn that decision into a competitive advantage.
Our experts can help your brand reach the conscious consumers that are looking for ethically produced cosmetics and other products through earned media and content marketing. As more consumers learned about your cruelty-free products, the more visibility it will generate.
One way to set yourself apart from other brands is to pursue third-party certifications such as The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, which gives consumers the assurance that products are manufactured without animal testing. Once your brand has been certified by the Leaping Bunny Program or other organizations, our experts can broadcast the news far and wide.
At Orange Orchard, we’re dedicated to championing those brands whose products and services are making the world better and kinder. So, if your ready to promote your cruelty-free brand, contact the PR experts at Orange Orchard online to find out more, or call us at (865) 977-1973.