A mistake can happen in any company. In some cases, that mistake may never reach the eyes and ears of the consumer. In other cases, it could cause a public outcry from those who will not accept the mistake. For example, in 2018, a Reuters report stated that nearly 8.3 million people called for cosmetic brands to end animal testing. The movement brought awareness to the cruelty of animal testing while also making cosmetic companies scramble to find answers.
What would your company do if it suffered from a supply chain crisis? What if your cruelty-free organization accidentally included an ingredient that wasn’t cruelty free? The answer is to have a crisis communications plan in place. You wouldn’t want to have your brand name tarnished because of a simple mistake. Cruelty free public relations agencies, such as Orange Orchard, can help your company develop a plan that will provide the facts while helping maintain a level of brand protection.
At Orange Orchard, our crisis communication plans contain the necessary information to help your cruelty-free brand maintain its flawless reputation. There are several important aspects of a crisis communications plan that should be emphasized:
- Crisis communications team: Whenever a crisis happens, it is important to have a communications team already in place and ready to act. This team should be made up of individuals who would be key to the situation such as high-ranking executives and members of the PR team.
- Designated Spokesperson: This individual should be the person who addresses the media and answers questions pertaining to the crisis. This individual should be a part of your crisis communications team.
- Prepared statements: These are vital to the communications plan, and a resource our experts can provide. It is paramount to have prepared statements on hand that can be used to make an initial general response to the media when the crisis first becomes known by the public. Failure to communicate immediately takes away your opportunity to control the events.
If you are ready to take the next step and assemble a crisis communications plan, reach out to our experts at (865) 977-1973 or contact us online.