Google has the evidence – search for news about veganism and you’re likely to turn up dozens of brand-new articles from websites around the world.
Some of the stories are provocative, like coverage of the Twitter controversy about meat-free brisket. Others cover veganism and vegan products as a weird consumer trend that’s destined to crash at any moment. But more and more news outlets are treating veganism like any other subject.
Recent news results turned up items about an Atlanta food truck serving vegan burgers, Del Taco’s new meatless tacos, Madonna’s vegan sneakers, vegan dogs, vegan caviar, Banana Republic’s vegan suede, a vegan festival in China, vegan pumpkin spice latte, and the institution of a Vegan Monday policy for city-funded events in Berkeley, Calif. All of those were posted within a single 24-hour period, at outlets ranging from vegan blogs and college newspapers to local TV news, major metro newspapers, and some of the most popular food sites on the web.
In short, veganism has gone mainstream.
In a 2017 study, 6 percent of Americans identified themselves as vegan – a 600 percent increase since 2014. The U.S. market for pant-based meat is expected to reach $5 billion by 2020. Demand for vegan products has skyrocketed, and it’s driving technological innovation that’s revolutionizing restaurants, grocery aisles, and what’s in our refrigerators.
That growth offers opportunities for entrepreneurs with big ideas. But as the vegan space gets bigger, it also gets more competitive. That’s where a firm that specializes in vegan public relations and understands you and your mission can help.
Orange Orchard is a full-service public relations agency dedicated to helping companies that promote a cleaner and kinder world. We can help you navigate the growing marketplace for plant-based, cruelty-free products so your story reaches the right audience.
If your plant-based (and planet-friendly) business needs a boost, contact us. Our experienced team of PR professionals can help you stand out from the crowd so you can make a difference.