These days, it’s hard to avoid the pessimism that surrounds climate change. Between accelerating global temperature increases and governments that seem to be slowing down in their political actions toward the issue, it’s definitely easy to become discouraged. Public figures have a role to play in generating this attitude as well, with even the most well-intentioned political candidates and writers arguing that the time to stop or slow this process may be behind us.
But there’s cause for optimism. More often than not, the facts don’t support the arguments being made, and as younger audiences have begun to speak out, organize, and change their habits around climate action, the possibility of real, meaningful change becomes more likely.
Even though one organization is unlikely to solve all the environmental problems that we face in the future, we believe taking all the steps we can to minimize our impact can build a world that’s better for everyone. As a sustainable company, leveraging your discontent can help avoid the pitfalls of pessimism and provide the clean, renewable fuel for climate activism.
Do Your Research
Consumerism is at the heart of most debates around climate change. Directly, it’s responsible for the microplastics that pollute our oceans and the gases that damage our atmosphere. Indirectly, it’s what fuels the factories and industrial processes that all of our waste comes from.
The good news is that there are companies committed to exchanging the status quo of disposability and environmental destruction for truly sustainable goods, and yours might be one of them. If you produce a truly sustainable product, an environmental public relations agency like Orange Orchard can help place it in front of the people who matter.
Support the Right Causes
As a company with sustainability in mind, your values and initiatives are key to your success in business and in how your company responds to climate change. Your customers want to know that your dedication to sustainability is more than just talk. Aligning with the right environmental action organizations can ensure that all parts of your messaging are consistent with your values, and can turn into success for you and the causes you care about.
Spread the Word
If your company has taken actions against climate change — from focusing on renewable energy and reusable products to changing the way you invest — the world should hear about it. By sharing how you’re helping in the fight against climate change, you can encourage other companies and even individuals to consider their own impacts. By partnering with Orange Orchard, a green PR agency, your sustainable company can become a model for others to follow.
At Orange Orchard, we help companies like yours share their stories with the world. If you’re looking for a PR agency, we want to talk to you. Give us a call at 865-977-1973.