If want to have a friend, you need to be a friend – as the saying goes.
There are obvious times for nonprofits to reach out to the media, such as events and fundraising efforts when you need to get the word out so people can offer their financial support.
Doesn’t it make sense that they should know you before they receive that request for coverage?
Would you attend the wedding or a party of someone you didn’t know?
Media relationships, just like any friendship, should be nurtured.
Getting the message out about how you are meeting a need or serving your community, and offering to speak about it as a source, is a great way to get the word out about your expertise and your nonprofit organization.
And reporters are always looking for good story ideas, and an expert to interview.
An experienced nonprofit public relations partner such as Orange Orchard can help you showcase your mission and members of your team who can speak about an issue in the community. We can help you identify the topics the leaders in your organization are passionate about, and identify success stories that would be a good match for trending topics in the media.
And to help you share your story and go into your interview with confidence, the Orange Orchard media pros provide media training to help you prepare, rehearse, and work on some interview dos and don’ts so you can shine and make the most of an opportunity to put a spotlight on your organization.
Then the next time you have a big event on your calendar, you can send the invitation and they’ll be able to say, “I know them! Can’t wait to come!”
If you’re ready to partner with someone who can help you get connected and make meaningful media relationships, contact us or give us a call at 865-977-1973.