The plant-based movement is not something we should consider an outlier anymore. It is more than a trend — it’s becoming a way of life.
Nonprofit organizations like The Humane Society of the United States support movements like Meatless Monday, an initiative revived by Sid Lerner and John Hopkins School of Public Health in 2003 to reduce meat consumption, prevent illness and promote healthier eating habits.
Corporations have hopped on the bandwagon as well. On Aug. 8, 2019, Burger King’s Impossible Whopper, a plant-based patty spinoff of their top-selling Whopper, was introduced nationwide after exceptional results in the test markets.
The plant-based movement is here, and it’s becoming mainstream.
It’s Time to Stand Up for the Animals
Nearly 9 billion land animals are raised with a specific purpose each year — feeding us. It’s time to go with alternative options and look past the misconception of humans needing meat to survive and be healthy.
As individuals, if we had to go out and get our own meat, how many of us would be able to do it? I certainly couldn’t. It’s a different time in America, and a plant-based public relations agency will be able to share your mission with the right audience.
Let Us Help
Here are some of the ways Orange Orchard PR can help you:
- Education: An experienced agency will position your brand in a way that educates the audience on what being a plant-based eater really means and the benefits that are included in this lifestyle.
- Believing in your mission: Does your audience know your mission? If not, how can you share it in such a way that it will resonate with them and have an impact? How do you reach the audience you have yet to connect with?
- Audience knowledge: It’s important to know your audience. What is the common catalyst that converted meat-eaters to veganism? It is likely because the audience wants to protect animals and they don’t approve of the inhumane methods during meat processing, or they simply strive for a healthier lifestyle. Targeted messaging will play an integral role in establishing a relationship with the audience.
If your organization wants to be a true advocate for plant-based diets, reach out to us. We have the experience to create compelling narratives that will educate and stimulate your audience. Call (865) 977-1973 or visit Orange Orchard today.