As winter approaches, many consumers are looking to update their cold-weather wardrobe with new stylish wear. For those newer to a vegan lifestyle, it can be confusing to navigate the garment industry and choose products that are made with animal kindness in mind.
For innovators in the cruelty-free garment space, public relations can be an effective tool in guiding your audience to help them understand high-performance alternatives to traditional winter wear are available. A vegan public relations agency can help, eliminate the confusion in the messaging and set cruelty-free options apart.

Going Cruelty-Free
You may recall a popular retailer getting into some hot water last year for their practices in producing wool garments. Photos of sheep in brutal conditions saturated the internet. Unfortunately, they are not the only ones that use these horrific practices in the garment industry. Sheep need their wool for warmth and can be exposed to disease and infection when it is removed.
A few years ago, big retailers started to use the term “ethical down” in response to uproar around the way geese were housed and plucked of their feathers while alive. There is no such thing as ethical down, animals are still killed in the process. Luckily, there is a lot of new technology to provide the same level of warmth with featherless materials. Recycled polyester is now commonly used by cruelty-free eco-friendly brands to replace down.

Let Us Help
We want to help your cruelty-free company show the world that you don’t need to sacrifice looking and feeling good for your values. This is an exciting time for the vegan and cruelty-free movement. At Orange Orchard, we love to support innovators in this space who are doing good for animals and the environment. If you would like to learn more about what a vegan public relations agency can do for your brand, call us today at (865) 977-1973 or contact Orange Orchard online.