There is so much information on the internet that you can’t control all of it. But you can control your stories, message and mission with the expertise of a seasoned animal welfare public relations team.
Earned media holds more weight than paid media in today’s world. All it takes for supporters and other potential stakeholders, like volunteers, to find out what they need to know about your nonprofit is a quick Google search and boom…information. In fact, people are more likely to donate when they believe it’s making a tangible difference.
Here are three ways PR can help your animal welfare initiatives:
Drive social media engagement
If you’ve ever been to any kind of sporting event or concert, you know how loud it can get in a full arena. Compare one person to a stadium of 100K: It’s objectively louder. That’s what engaged social media can do for your nonprofit. Get loud. Get rambunctious – but not too rambunctious – and make your voices, meows, roars, whinnies and barks heard. The best part about social media is that it’s a powerful, free tool to help drive your mission home, update your base and connect with new supporters.
Increase the visibility of animal welfare and your organization
Earned media helps animal welfare organizations expand their audience reach. Press coverage — like interviews in newspapers and magazines, podcasts and blogs — is a way our expert team of media relations professionals can increase your organization’s visibility and reputation.
Be the change we need and deserve
By leveraging PR, not only will you generate attention for your organization, but you’ll also drive attention to crucial animal welfare issues like endangered species, animal shelter overpopulation and better legislation to protect animal rights. Your goal is to create change, and public relations can help make that change happen.
We’re ready to be an extension of your mission
With the right team of ‘pawsome’ animal welfare PR professionals, your organization can save lives, inspire action and create a lasting impact. Want to learn more? Call Orange Orchard at (865) 977-1973 or visit us online today to learn more.