The percentage of women between 30 and 39 who have never had children is at its highest level since 1976. With that, has meant a 67% increase in pet spending as families opt to adopt pets in place of parenthood. With increased spending, means an increase of businesses trying to capitalize. Those with pet brand PR are the ones who will create buzz and stand out. A custom pet brand PR strategy can help you create genuine excitement around your products, connect with pet owners, and build long-term loyalty.
Building Brand Buzz
Every pet brand has a story. Maybe your products are made from eco-friendly ingredients, or maybe your company donates a portion of profits to animal conservation efforts. Whatever makes you different is a strength. An experienced PR team can help identify newsworthy angles and craft compelling stories that resonate with both pet owners and the media. The right storytelling creates brand buzz that marketing dollars can’t buy.
Generating Media Buzz
Journalists are always looking for the next big trend, product or unique story. A strong pet brand PR strategy includes pitching to magazine, pet-focused blogs, podcasts, and local news outlets. It’s important to target the right outlets. Every idea or topic has a different target audience. Consistent placement in the right outlets will create a wave of media buzz to showcase all that your brand is about.
Highlighting Purpose and Impact
Today’s consumers care about more than just the product—they care about the “why” behind it. They care about the ingredients. They care about the sourcing. PR can help your pet brand spotlight your mission, whether it’s sustainability, animal welfare, or education. These values strengthen your reputation and encourage brand loyalty long-term.
If you’re ready to get started with a custom plan, contact Orange Orchard PR online or call 865-977-1973 to start building the buzz your pet brand deserves.