The plant-based and vegan food space is booming. As demand for plant-based meat alternatives and other food options grows, the market is rising to meet it. But if you’re going to launch a plant-based brand, where is the best place to do it? Where should you open that first vegan franchise or market your plant-based products?
The short answer is, “Anywhere you want.” And with excellent vegan public relations on your side, you can flourish nationally rather than being content with a regional presence.
In the United States, 5 percent of American adults identify as vegetarians. That’s about 16.4 million people. And another 3 percent on top of that identify as vegans, compared to 2 percent in 2012. But these numbers don’t tell the full story.
Veganism is on the rise, but even more Americans are reducing the animal products they eat. These are devotees of Meatless Mondays or Veganuary. Maybe they’re eating one vegan meal per day or even trying plant-based for a week.
All these demographics combine to create a robust market for your brand in far more localities than you would suspect.
Where Are the Vegan Brands?
If you’re limiting your market to the West Coast, you might be stereotyping your target consumers. Did you know that Dublin, Ireland, has the world’s highest percentage of vegan-friendly restaurants?
That’s right, Dublin.
In the same study, the first U.S. city listed is Orlando, Florida, ranked seventh in the world. These studies show that demand for vegan options is popping up in surprising places.
So, the “where” of your vegan brand is not nearly as important as the “what” and the “why.” Your message can resonate around the world, bringing interest from the lifelong vegans and vegan-curious alike.
Spread the Word Worldwide
The key to a successful vegan food launch is reaching your target audience wherever they are. That’s where partnering with a public relations agency experienced in the plant-based and vegan food space will help. Orange Orchard’s public relations experts know where your target customers are online, what publications they read and what podcasts they listen to. We tailor every message to get in front of the people our clients want and need to reach.
If you’re ready to launch a vegan or plant-based food brand, we’re not just ready to help, we’re excited to make your brand succeed. Call us at (865) 977-1973 or contact Orange Orchard online to get started.