Is your green construction company leading the market or is the marketing leading you?
Research shows that green construction was valued at $265 billion in 2019 and is projected to reach $611 billion by 2027 as the demand for reduced energy consumption, supportive legislative efforts and a rise in residential and commercial building increases.
This means that those green construction companies who position themselves as market leaders will capitalize on this increased appetite if they know how to plan and market their offerings effectively.
A green construction public relations agency can help your company be seen as an industry innovator that leads the market rather than one scrambling to latch onto the next big thing.
Differentiate yourself in the market
Right now, green construction is still an industry in its teens. While it started in the late 1960s and early 1970s, it didn’t grow into a more formidable market until the 1990s. However, the industry has seen it most growth since the 2000s as legislative support grew during both the George W. Bush and Barack Obama administrations.
Studies have shown that millennials and Generation Z are far more environmentally conscious than previous generations and are more drawn to companies that support sustainability. The market isn’t as niche as it used to be, so you are competing against other green companies who value similar ideals as you.
But you can still be the “green cow” in your industry. Find what makes you different from your competitors and sell it.
Satisfy your customers
To be a market leader, customers have to respect what you do and love your product or service. We live in a time of social media, instant interaction and online reviews. If the public likes you, they will talk positively about you and if they don’t, the negative reviews will circle the globe even more quickly.
A good product or service turns customers into brand ambassadors. If your projects help your customers reduce their carbon footprint and are completed on time, you will have free spokespeople for life.
Invest in public relations
While advertising and marketing have their place in a successful business, the public relations component is often overlooked. You can get your company recognized by more business leaders by developing your content marketing. Writing informative blogs, bylined articles, white papers and case studies builds your brand and your reputation.
This is where a green construction pr agency like Orange Orchard can help. Instead of investing in in-house talent to produce all this content, you can partner with an experience team of eco-friendly professionals who know your industry.