Whether your mission is to save the lives of or advocate for positive legislation on behalf of wild or domesticated animals, your foundation needs to make a splash.
There are more than 50,000 animal organizations in the United States. That means that your foundation needs to stand out if you want to draw attention to your cause.
The best way to do that is with an animal welfare public relations strategy that can put your organization in the news.
Creating Content
One of the first things your organization needs to do is ensure you have blogs, thought-leadership articles and press releases.
By getting your name out to the news media, you can create a buzz that will turn some heads. If the media sees that you have opinions to offer that are backed up with relevant stats and information, they will begin to trust your judgment.
Garnering Media Coverage
PR professionals know how to write for the news media. They also have contacts in the media to encourage coverage of your organization.
If you are having a fund-raising drive, a local event to raise awareness or are recruiting volunteers, you have a newsworthy event. And many news outlets love to cover animals. Feel-good stories with cute critters get good ratings.
Influencing Legislation
Perhaps your organization is pushing your state legislature to pass laws to help protect the animals your group focuses on.
You will need to draw attention to both the plight that you are trying to remedy if you hope to garner public support. Many politicians need to feel public pressure to take action on issues.
By effectively communicating the benefits of the proposed legislation or policy changes, you can get the public to take notice. An animal welfare PR campaign can help you break through the noise so that your message reaches interested parties.
A public relations plan not only helps you shape public opinion, but it can also build relationships with the public and with the elected officials who will shepherd legislation through the U.S. Congress or your state’s general assembly.
The PR professionals at Orange Orchard specialize in supporting animal welfare. Not only do we understand the news media, but we are also advocates for a cruelty-free world.
Call Orange Orchard at (865) 977-1973 or contact us online to get your animal welfare organization in the news.