You’re on a mission to make the world a better place, but you need more supporters to make it happen. Animal welfare public relations can maximize the impact of your message regardless of your organization’s size.
Our team at Orange Orchard not only shares your passion for animals. We also have years of experience providing services to clients just like you.
Why you need earned media
Earned media is a powerful tool for any cause. Getting coverage from the right public figures or publications builds your mission’s visibility and can jumpstart awareness. It also builds credibility. With countless scams and dishonest organizations out there, supporters are more likely to trust you when they see you’ve been “vouched for” by a third party.
Getting that coverage starts with compelling content and pitches. Journalists get hundreds of emails a day. You want to make sure your message is clear and compelling. You also want to make sure you’re reaching out to the right contacts.
The animal welfare public relations specialists at Orange Orchard have years of media relations experience working with a wide variety of different clients. If you’re feeling unsure of how to get started, they can develop a personalized strategy and help you to get your message in front of the right audience.
Getting connected with your audience
The internet has made it easy to form a connection with your supporters. Data published in 2022 shows that the average person spends about two and a half hours a day on social media. But with so many voices all chiming in at once, how do you make sure your message doesn’t get lost in the crowd?
- Set goals and strategize
- Be creative and consistent
- Measure and analyze results
Luckily, everyone loves animal-related content. Use that to your advantage!
At Orange Orchard, we’re dedicated to helping our clients create a kinder, more compassionate world. To learn more about our animal welfare PR services, call us at (865) 977-1973 or contact us online.