Meat alternatives are on the rise. From traditional staples like tofu to next-generation veggie burgers that simulate the texture and taste of beef, more and more people are turning to plant-based protein sources – even people who aren’t vegan or vegetarian.
There are lots of good reasons to reduce meat consumption:
- The production of meat is bad for the environment. It creates far greater carbon emissions than other protein sources, like beans and soy, and requires enormous amounts of land and water. New research indicates that a radical shift in global consumption patterns is essential if we want to prevent the catastrophic effects predicted in the UN’s recent report on climate change and global warming. The average person will need to reduce her beef consumption by 75 percent and triple the amount of beans she eats in order to keep the rise in global temperatures under 2 degrees Celsius.
- Eating meat is linked to significant health risks, from cancer, heart disease and diabetes to foodborne illnesses like E. coli and salmonella. A 2018 Harvard University study suggests that one-third of early deaths could be prevented if everyone followed a meat-free diet. On the other hand, diets built around vegetables, fruits, grains, beans and nuts are associated with healthier outcomes and longer lifespans.
- In addition to all that, more people than ever have serious ethical concerns about eating animal products. Animal meat, eggs and dairy products – even from local, small-farm sources – depend on the subjugation of sentient creatures with complex inner lives. Animals aren’t willing participants in these processes.
The market for meat alternatives is expected to grow from $3.7 billion in 2018 to more than $7 billion in 2025. That’s great for the environment – and a tremendous opportunity for businesses that specialize in plant-based and cruelty-free products.
At Orange Orchard, we want to have a positive impact on the planet we all share. Part of our mission is promoting products that help make the world a kinder and cleaner place.
If your business is involved in plant-based alternatives to products traditionally derived from animals, contact us today. We want to help you develop your brand and tell your story. Our team of experienced plant-based and vegan public relations campaign experts can help you reach the local, regional, or national audience you need to grow your business – and increase the good that your company can do.