Trust is critical for many consumers, especially in the hyper-specialized market for plant-based products.
The Better business bureau shares a 2018 survey stating that 35% of respondents quoted the value of trust in their consumer decision-making. Additionally, 14% of global respondents listed trust in a brand as their number one criterion for purchases.
Working with PR pros who truly understand plant-based public relations is a great way to harness customer trust, brand recognition and begin to own your brand’s reputation.
Here are some of the ways PR can help:
Proactive brand-building
By becoming well known in your market through earned media opportunities, your customers will become more familiar with your brand and products. The naturally occurring buzz and word of mouth can generate increased interest in your brand and may result in even more fans!
Media comes in a variety of shapes and sizes these days – social media, podcasts, trade publications, you name it! Knowing how to identify opportunities and build the necessary relationships to get in front of your audience through garnered media placement is key.
Crisis plan
Though nobody wants to consider the worst, having the right steps in place in the event of a branding nightmare can help you make the best out of a sticky situation.
Do you know how to address a brand executive caught on social media in a fur coat? Do you have a plan in place for addressing a contaminated supply chain?
There are ways to mitigate the risk of brand damage and save hard earned trust.
Knowing that you are ready to tackle any issue with your stellar brand and action plan can be a great way to get some peace of mind as your business scales.
Conclusion
The BBB states that trust is “the cornerstone of consumer decision-making”. Working with a team of pros who truly understand your plant-based brand’s specific needs is critical to ensure that you are taking the right steps to manage your reputation.
With the right strategy, brand management can be built into your company’s day-to-day. The brand-building experts at Orange Orchard understand the unique needs of plant-based businesses and their customers. If you have questions or would like to learn more, give us a call at (865) 977-1973.