Effectively operating an animal welfare organization these days requires a specific set of skills. Animal welfare pros are expected to stay up to date with the latest news and science as well as industry best practices. They have to manage budgets, coordinate fundraising efforts and build coalitions with allied organizations.
That doesn’t leave a lot of time for effective public relations. But many animal welfare organizations absorb PR and add it to the list of responsibilities their team must manage. Working with limited budgets and small staffs, that may seem like good stewardship or efficient management. But in the long run, these organizations see lackluster results – and even divert energy and funding away from what they’re good at it, leading to lower morale among team members and supporters and negatively impacting critical fundraising and advocacy efforts.
That’s why in-house animal welfare public relations can be a waste of your team’s time and money.
Most people take their automobile to a trained mechanic for maintenance and repairs these days. We trust professional electricians and plumbers to provide service to our homes. Animal welfare organizations can benefit from the same level of skill when it comes to their PR needs.
Here’s what a trusted animal welfare PR agency can bring to your organization:
- Experience: The basic principles of PR might be evident to many people, but execution depends on specific skills developed over time. Your team knows how to speak up and protect animals. Our team knows how to translate your work and tell your story to the right audience, in ways that build your brand and empower your efforts.
- Expertise: With an in-house PR plan, you may try anything to see what works. Or you may spend a lot of time getting up to speed and familiarizing yourself with the industry and how it works. A specialized animal welfare PR team already has the skills and knowledge to hit the ground running.
- Efficiency: Investing in a specialized PR partnership may seem like a luxury in the world of nonprofit animal welfare advocacy. But an expert agency like Orange Orchard can not only deliver meaningful value by quickly and efficiently boosting your brand’s profile. We can free your team to focus on its strengths so you can reach your goals.
Let an experienced team like Orange Orchard PR highlight the hard work you’re doing so you can continue the good work you do. Contact us online or give us a call at (865) 977-1973.