Vegan and plant-based products and organizations are becoming more prevalent in today’s world as consumers continue to look for ways to improve our planet. Whether it’s the quest to find a healthier lifestyle or an attempt to help animals, veganism continues to grow. Elite athletes are choosing plant-based diets, and some national corporations are leaning toward entering the plant-based and vegan space, which means they see the trends in vegan brands piquing interest in mainstream society. By implementing the tactics of plant-based or vegan public relations, you can work your way into bigger markets of non-vegans and influence their buying habits toward more sustainable lifestyle choices.
Vegan and Plant-Based Public Relations
An experienced vegan public relations team like Orange Orchard has the skills and connections to take your brand into larger non-vegan markets without greenwashing. Vegan public relations can help you gain credibility with pinpointed blogs, bylines, social media posts, speaking engagements and press releases that highlight your contribution to veganism. Newspaper and television interviews give you the opportunity to explain why non-vegans can benefit from plant-based lifestyle choices like the ones you offer, whether it be for helping animals or choosing what many see as a healthier lifestyle. Vegan PR professionals can help you identify the best ways to approach your non-vegan audience in larger markets as they look to secure media opportunities on a national and global scale.
It does not have to be all or nothing when it comes to making a positive impact on non-vegans, but entering the larger market non-vegan space will increase your influence on consumers. Vegan PR experts can help you connect with your audience by touching on consumer pain points and targeting media opportunities to show how your business can provide solutions with a vegan approach.
At Orange Orchard, our experts will work with you to develop a strategic PR plan to take your brand to the next level. Contact us today online or call (865) 977-1973 for more information about how vegan public relations can help promote your vegan business.