Plant-based businesses continue to steadily grow in the United States and throughout the world. If you go strolling down an aisle at a supermarket, you’ll find multiple options of plant-based products and a growing consumer demand for meat alternatives.
The need for plant-based public relations to set your brand apart in a crowded market is evident. Public relations can help your company separate itself from the crowd using methods that help develop your message and expand your reach. Public relations also provide you the tools to engage with your target audience and showcase your expertise in your field.
The major question is: How do I know which PR agency is right for me? With the trend of plant-based businesses continuing to grow, there will be more and more PR agencies looking to cash in on the opportunity.
Here are three tips for hiring a PR agency to promote your plant-based brand:
- Experience in the industry: As previously mentioned, there will be plenty of PR agencies looking to cash in on the opportunity as plant-based businesses continue to increase. Pick a PR agency that has experience in the industry. Orange Orchard has been ahead of the curve and has extensive experience with plant-based and vegan brands.
- Outreach in the community: To go along with experience, the ability to reach audiences in the plant-based community is also important in plant-based PR. Having a PR agency that already has contacts with industry journalists and bloggers will ensure your company message reaches your target audience.
- Dedication to the cause: Many PR agencies looking to jump on the bandwagon may by looking to cash in without actually caring about the values of your company. Pick an agency that shares your commitment and dedication to the cause.
At Orange Orchard, we understand your commitment to the environment and to plant-based products. We will promote animal-friendly or environmentally-conscious brands as if the plant depends on it. If you are looking to partner with a PR agency that has experience in plant-based businesses and shares your values, please contact us online or by phone at (865) 977-1973.