When someone needs to search for something on the internet, they “Google” it. Or, when someone needs to blow their nose, they often ask for a “Kleenex.”

Both of these items are brand names that have become synonymous with the product they make or the service they provide.

And, while not every business supplants the original product or service with its brand name, it’s still important to solidify your brand within your target audience.

The best way to do that is with a strategy that boosts your brand message. This is why a vegan public relations plan is essential in building your plant-based brand reputation and image.

Here are four essential ways PR helps you make a difference in your overall marketing plan:

Improves Your Reputation

When people consider a product to purchase, many go with a brand name they trust. Public relations helps you build on and improve your company’s reputation as a leader in the market and as an ethical brand. Positioning your brand as trustworthy is managed through a good PR strategy.

Positions You as a Thought Leader

An effective PR agency will work to position you and your leadership as experts in your industry. This can be achieved by writing a series of guest articles on timely subjects and by appearing on news or podcasts that discuss vegan topics.

If your target audience sees you as a trusted source of information and on the cutting edge of new innovation in the market, they are more likely to trust your brand and its products.

Increases Your Visibility

While marketing and advertising can also get your message out, it’s often earned media that helps improve your visibility in a positive manner.

Earned media is favorable exposure that is produced by a third party and is not generated by your organization. It is often more trusted by consumers than any ad campaign. So, when a news outlet or a trade publication makes mention of your product, it positively increases your visibility to potential clients.

A PR agency with deep ties to the media that covers your industry will share your company news and promote you as an expert open to interviews.

Builds Your Community

PR also helps you engage with current and potential customers through social media, blogs and other content. By building your community, you ensure that you consistently engage with the consumers who might become loyal advocates of your brand.

The professional PR team at Orange Orchard knows how to make your brand stand out. If you’re ready to step out of the shadows and make a difference in your visibility efforts, call us today at (865) 977-1973 or contact us online.