It’s standard practice in this day and age to update your website every two or three years to add new technological features or simply spruce up your space.
But, if a website is the only digital presence your vegan franchise is employing, you may need to up your game if you want to get the word out about your plant-based products. An online presence can also help you distinguish your franchise in your local market as a separate but integral part of your parent company.
While it can be challenging to build your online presence outside of your own website, a vegan franchise public relations professional can help you get creative. Here are some ways to boost your name and your company:
- Get on social media. If your company is not regularly updating social media accounts like Facebook, LinkedIn and Instagram, you are missing out on one of the more prolific methods of building an online presence. The trick is that you have to maintain a consistent presence on social media and interact with your followers. This can take time away from running your business but it pays for itself in dividends.
- Be a thought leader. If a local or national news trend develops in your industry, don’t be shy about offering your thoughts on the story. Offer to write a guest article that discusses the issue or reach out to reporters to offer your take on the topic.
- Create value. Along with offering to speak on timely topics, you should also use your own media – like your website’s blogs and social media – to post solutions or provide informative insight. Help your audience out.
- Encourage and respond to reviews. Online reviews have replaced word-of-mouth as a reputation-builder. Studies have shown most consumers read online reviews before deciding to purchase a product. Leaving your online reviews to flounder can actually damage your reputation. You need to thank positive reviewers and work to mitigate negative reviews quickly. This not only shows you care what your customers think, it also improves your online presence.
One of the most important things to remember when you’re building your vegan franchise’s online presence is to write for people first and search engines second. Your content should be well-written, informative and engaging. You want people to read your content and engage with your company as a result.
But writing compelling content and posting often can be challenging for busy executives.
That’s where Orange Orchard can help. Our staff of professional writers and media outreach experts not only understands your plant-based market, we also can help you develop a vegan franchise PR strategy that can get your franchise noticed.