When it comes to traditional wildlife rehab facility PR, most organizations aren’t thinking about getting attention of TikTok influencers. Most nonprofits are thinking about fundraising, grant writing, or other communication efforts. But here’s the new reality, influencers are the new “A-listers” that can help bring attention to your mission. Animal-welfare creators—big or small—can drive donations, awareness, and volunteer interest quickly.
How can PR help get their attention?
Lead With Your Purpose
Influencers will not be browsing PR Newswire to spot your latest press release. However, previous efforts in the media can help build credibility and show your purpose once an introduction has been made. It’s all about connection and authenticity. They have passionate audiences who expect transparency. The curtain on society has been removed. No fluff, folks want authenticity. An experienced PR team can help highlight the work happening behind the scenes—emergency rescues, rehabilitation milestones, and your team’s dedication. Whether these are showcased through your social media, website or a YouTube interview, these can help catch the attention of influencers to hop on board.
Give Them Something Worth Sharing
Once a connection is made, influencers need quality content. That means offering access with your wildlife rehab facility. Letting influencers do interviews with your staff, getting access to animals, and updates to issues you’re facing or addressing. This will help make your stories easy to share by packaging them with key facts, short captions, and social media ready videos. The easier you make their job, the more likely they are to help out.
Build Real Relationships
We can’t reach out to influencers with a mundane DM. DMs can be flooded with spam and plenty of unread messages. Your PR team can help set up a plan to follow them, engage with their posts, and understand their audience. It’s important to understand who you’re dealing with. Are they interested in elephant animal welfare? Are they interested in helping puppies? Know their why so you can help amplify yours.
Not all influencers are the same, some want dollars, others want to use their influence for good. If you’re ready to work with the right wildlife rehab PR team, contact Orange Orchard PR online or at 865-977-1973.