Picture this: you’re lying on your couch, limbs splayed all over, and you’re about to drift off to sleep. Suddenly, you feel the bristle of whiskers as a tiny tongue licks at your palm: your dog wants to play.

As innocent as that scenario may seem, it is one that would appeal to any pet owner. And, as anyone who works in animal welfare knows, finding a way to reach pet owners means finding a way to appeal to the hearts – and checkbooks – of potential donors, too.

Now, is flipping the script from “cute and cuddly” to “Can we have your money” always that simple? Not necessarily.

But donations are essential for any business, especially foundations who run primarily off the generosity of people who view animal welfare in the same way.

So, when you do need to connect with potential contributors, it’s important to have an animal welfare public relations team ready to fill in the gaps. And if you have a group that shares the same values as your own foundation? Well, it can make all the difference.

At Orange Orchard, we specialize in developing those key strategies to reach your target audience, as well as those who may be able to support what you do. Moreover, as a firm that works heavily in animal welfare public relations, we share your desire for a cruelty-free world.

We have a team ready to help you craft multiple messages and angles that will leave the positive footprint – or pawprint — that your foundation is seeking. Moreover, we possess the experience necessary to help you maintain transparency, while also accruing the finances needed to keep your foundation running smoothly.

Finally, if problems do arise, our team has a strong basis in crisis management. So, while you’re helping animals all over find the treatment they deserve, we will handle any issues that would prevent you from conducting business as usual.

Give us a call today at (865) 977-1973, or visit us at Orange Orchard, and let us help you help the animals that make the world a better place.