Getting your organization to stand out starts with knowing the best way to tell your story. The animal welfare public relations specialists at Orange Orchard have decades of combined experience as content creators. From blogs and social media to press releases for media outreach, they know how to boost brand awareness, build credibility, and generate new supporters for your cause.


Not only can blogs draw more potential supporters to your site, but they can also position your organization as an authority in the animal welfare world. Posts should be accurate, sincere, and engaging. When getting started, try identifying some strong key messages and the audience you’re trying to reach. This will help you regardless of the type of content you’re creating.

With regular articles, your audience will start to see your organization as a valuable resource. Additionally, consistent, and high-quality content catches Google’s attention, ranking your site higher on search results. This gives you the invaluable opportunity to capture new and expanded awareness to your mission.

Social Media

According to Statista, 82 percent of the U.S. population uses social media, making it a fast and effective way to spread information. Don’t be afraid to get creative! Tap into trends, interact with your followers, and take advantage of strong visuals. After all, it’s better to show than just tell. This all helps communicate to the world what you care about and what you’re doing about it.

Press Releases & Bylines

The press release is a staple of the marketing and public relations world, and they’re considered one of the easiest ways to generate media coverage. This is in part because of how they provide journalists with all the information they need upfront. In addition to being well-written, a press release should be timely and newsworthy. Examples of topics include events, new hires, new partnerships, new initiatives, and awards.

Being consistent with new posts can be an undertaking, but an animal welfare public relations agency with an in-house content team can take on the heavy lifting for you. Regardless of how you want to tell your story, Orange Orchard has you covered. Give us a call today at 865-977-1973 or reach us online.