Within the pet industry, brands can highlight their love for animals in more ways than one, not only by creating high-quality products and services, but also by supporting relevant nonprofits. Indeed, one of the defining virtues of the pet industry is how many companies and franchises devote time, money and other resources to supporting worthy causes, whether local shelters or national animal rescue services.
It’s all too common for these admirable efforts to go unsung, flying under the radar when they should be celebrated in public. At first blush, it may seem modest, even noble to keep these contributions relatively private. Yet in truth, promoting nonprofit support can be a win for everyone, not only bolstering the brand’s reputation but also shining the spotlight on a worthy cause. Working with a proven pet industry public relations agency can be an important step in this direction.
Fostering trust in local communities
Often, leaders in the pet industry are reluctant to share stories about their nonprofit support, worried that it might come across as “bragging.”
In truth, pet owners want to know that the brands they entrust, whether for food, grooming or doggie daycare services, are sincere in their convictions about animal welfare. Nothing demonstrates that credibility more clearly than meaningful donations to an animal-related nonprofit.
As such, working with a pet care industry public relations agency helps bolster credentials and earn trust; that uplifts the brand but also provides dog and cat owners with reassurance and confidence.
Highlighting worthy organizations
Something else to keep in mind is that publicizing nonprofit support doesn’t just highlight the benevolent actions of the donors. It also draws attention to the nonprofit itself, placing their mission in front of animal lovers who may themselves wish to volunteer or contribute.
In fact, it’s a way to provide free publicity to a deserving nonprofit or cause, raising its profile and establishing its trustworthiness.
Supporting nonprofit causes aligns perfectly with the mission-driven nature of pet care. With a thoughtful PR strategy, brands can shine a light on the good they do, all while helping more animals find the care and compassion they deserve.
Find out more about pet industry public relations and cause marketing by contacting our team at Orange Orchard. You can reach us here or by calling (865) 977-1973.