It’s Christmas Eve, which means New Year’s will be here in just over a week. For cruelty free brands, 2019 was a year marked by progress and 2020 is shaping up to be quite the belated gift.

On October 21, Macy’s announced they will cease carrying and selling fur products by the end of 2020’s fiscal year, and that includes all Macy’s and Bloomingdale’s private brands. According to their official press release, they will also be shutting down their Fur Vaults and salons.

Fast forward less than one week, and Tribe, a free web browser extension that helps identify cruelty free brands for Amazon shoppers, entered beta-testing.

As an increasing number of major consumer-facing retailers gravitate away from animal products, the opportunities for cruelty free brands will be near limitless … as long as they’re adequately prepared to make an entrance and deal with stiff competition. As the doors open for more responsible products, partnering with an agency experienced in cruelty free public relations like Orange Orchard can help your brand not only make an early impact, but sustain that visibility throughout the launch of the new decade.

First impressions are better with PR

Announcing your brand or new product to the world shouldn’t be rushed. It should be prompt and timely, but it also must be well-planned.

An agency like Orange Orchard can orchestrate a precise and memorable campaign for your launch that alerts retail decision makers and consumers in your target audience to the availability of your product. By targeting key outlets in your specific industry and relevant mainstream media with your initial announcement, the foundation and framework for future brand building will be set.

What’s next?

Building momentum into the 2020s

An excellent launch is just the beginning, and it will become critical to sustain your presence in what is sure to become a decade to remember for many cruelty free brands.

Regular media outreach and distribution of press releases covering new product updates, awards and company growth will go a long way, but your website and social media accounts will need constant love and attention, too.

You may be handling some of this in house, but when you partner with a full-service agency specializing in cruelty free public relations, their content team can develop and deliver a steady stream of engaging content freeing up your team’s time to focus on the business.

To launch your new product or brand to the world alongside an agency passionate about cruelty free solutions, please contact Orange Orchard today at (865) 977-1973.