Plant based food offerings continue to grow in popularity, and statistics show consumers are hungry to try new options.
The Plant Based Food Association reports as of 2021 that 62% or 79 million U.S. households are buying plant-based products, with plant-based milk being the most popular category. The association also reports plant-based meats are getting attention too with 19% of households choosing plant-based meat products with burgers as a favorite.
When you are looking for a vegan public relations partner to help grow your plant-based food tech business, it helps to choose someone who truly understands and lives the vegan lifestyle.
Our own CEO, Heather Ripley, started living vegan in 2017 and has even made many of her favorite recipes. I can’t wait to try her vegan version of home-style mashed potatoes for some holiday comfort food.
Of course, sharing recipes doesn’t just have to be centered around holidays. We could all use a little inspiration for meal planning that works with our busy schedules. The Mind Blown Plant Based Seafood Company features recipes using their plant-based shrimp, scallops and crab.
It also helps to choose a public relations partner that has built relationships with media outlets dedicated to vegan lifestyles. Having an experienced team to write and create stories with an understanding of the topics people want to see and read, can also increase your chances of getting coverage in television, print and online media or podcasts.
If you are interested in having a PR partner experienced in connecting with vegan focused media outlets reach out to us online or give us a call at 865-977-1973.