Between 2018 and 2022, the average animal welfare donation increased by 18%. Likely, those increases weren’t a surprise for organizations on the receiving end. They were probably part of a strategic plan, and in the world of animal welfare, an effective communication strategy is critical for success. From protecting endangered species to supporting wild animal conservation efforts, public relations play an essential part in sharing your story, spreading awareness, building support and inspiring your audience to act.
For animal welfare organizations, the mission behind PR isn’t only about getting media coverage; it’s about creating a narrative, influencing behaviors and building lasting partnerships that support your organizational goals. An expert animal welfare public relations team can help bring your organization the attention it deserves to continue changing lives.
Sharing Stories to Build Awareness
Sharing your mission is a terrific way to increase brand awareness. But what will really generate buzz around your organization is sharing stories that your audience can resonate with. Did you recently create a sanctuary for an endangered and rare species of bird? Did you assist in the rehabilitation and release of a gorilla back into its natural habitat? By sharing these types of newsworthy stories, you’ll bring attention to your cause and inspire the change you’re seeking.
Leveraging Media Relations
Media relations help shape public opinion by sharing your goals and successes. Leveraging blogs, social media and newsletters connect with your current audience is great, but an expert team of media relations specialists can connect you with newspapers, national publications and podcasts to expand your reach to a much larger audience. Media relations can provide your brand with the opportunity to network with local – and national – leaders that may want to collaborate or donate to your organization.
You believe in your mission. Your audience believes in your mission. Orange Orchard PR believes in your mission. The odds are in your favor that an expanded audience will believe in your mission as well.
If you’re ready to see what an expert animal welfare public relations strategy can do for your non-profit, give us a call at 865-977-1973 or visit us online today.