There are many other types of crises that affect businesses, and green tech companies are susceptible, just like any other company or industry.

When it comes to a crisis, though, green tech businesses like yours need the help of a PR agency that specializes in green tech public relations — like Orange Orchard. Here are some ways we can help:

If your green tech product gets bad reviews. Your green tech products are expected to work and work at top capacity while still being eco-friendly. If your business is suffering from negative comments and reviews, Orange Orchard’s PR experts will ascertain what needs to be done to mitigate and smooth out some of those comments with professionalism and speed. The sooner negative reviews are addressed by PR experts, the sooner your business can get back on track.

Your business leaders say something questionable in public. It’s in the news all the time. Even people like Elon Musk, the Tesla electric car company CEO, isn’t immune to negative publicity. Most green tech company top executives are aware of the potential risks if they are caught behaving badly, but few know how to address it once it happens. That’s where the professionals at Orange Orchard can make all the difference with targeted communications to the right audiences to make it right.

If your business makes a mistake. This is a big one and takes incredible effort to restore trust in your business. Being honest and transparent with customers is essential for green tech companies. If your green tech ends up having a negative environmental impact, and it’s publicized, that’s a crisis. With delicate and concerted efforts, Orange Orchard professionals can help get your reputation back.

Rather than wait for the next crisis, work with a green tech public relations firm like Orange Orchard to create a proactive PR crisis plan that will address potential issues before a crisis happens. To learn more visit the website or call us at (865) 977-1973 to set up a meeting.