Tis the season for giving and making changes that we hope will stick. For some, that may mean lifestyle changes like a diet or cutting out unhealthy vices. For others, it could mean making a conscious decision to do your part to make the world a better place, such as monthly donations to your favorite charity or choosing to cease using animal products..

A new year offers opportunities for amazing things. It also offers your organization a chance to reach those folks who are hoping to change their lives for the better. Partnering with an animal welfare public relations agency like Orange Orchard can help you do just that.

While we have an awesome media relations team that can secure interviews and feature articles that help share your message, we also have a talented content team full of former journalists who can help you craft and hone that message. We want to help you tell your story, but we want to make sure it’s in the most effective and on-brand way possible.

Shawn Byrne, a writer at Forbes, explains why it’s vital that your content be on point:

Audiences have become media-savvy enough to ignore any noise traditional advertising can make, and they rely more on content that will answer their questions and ultimately serve their needs.

We live in an era where quality content has become the rule for businesses, not the exception, and content marketing allows them to produce and deliver the information audiences need.

Whether through blog posts, eblasts, social media or press releases, our content team can make sure we’re reaching potential new donors and continuing to connect with familiar faces. It’s important to showcase your activity and mission, which brings both legitimacy and authenticity to your cause.

If your animal welfare foundation needs our specialized PR services, we’d love to help. Contact Orange Orchard online to find out more, or call us at (865) 977-1973.