The popular adoption of green construction techniques is not the future. It’s a rapidly growing present, and, in this environment, contractors need to make going green a part of their long-term PR strategies.
According to the UK Construction Blog, consumer interest in sustainability is driving the popularity of green building certifications like LEED:
Consumers are increasingly looking for more sustainable options in the products they buy, the companies they support, and the places they work. According to a 2017 study on corporate social responsibility, a massive 92% of respondents said they were more likely to trust a company that supports social or environmental issues. It is no surprise, then, that this consumer demand is driving construction professionals and the companies that hire them, to the greener solutions that LEED offers.
As a green construction public relations agency, Orange Orchard can craft the right strategies to use your company’s focus on sustainability into a major selling point. Here are some of the ways we can help:
- Establishing your company as an industry expert. By regularly distributing press releases and developing useful blog and article content for your company, the Orange Orchard team can help lay the foundations of a growing reputation for industry expertise.
- Raising your visibility with media coverage. Using our relationships with national and trade media outlets, our experts can boost your visibility with coverage in the right publications and media to reach your target audience.
If you’re ready to start growing your visibility as a leader in the green construction industry, contact Orange Orchard or give us a call at (865) 977-1973. Our team of experts will develop customized, strategic public relations strategies to promote your business using content marketing, media outreach, and press releases.