Getting your good news into the hands of trusted publications can be difficult. With the news cycle changing from minute to minute, fresh news topics will often catch the eyes of journalists. While negative news tends to make headlines, good news can take the lead story as well.  An example would be the Washington Post article regarding the rescue of nearly 4,000 beagles. In the story, reporter Lizzie Johnson discusses how dogs being bred for research at Envigo became the target of the largest animal welfare seizure in the Humane Society’s history. While the foundation of the story was negative, the overall outcome was positive for animal welfare.

While landing a story in the Washington Post is the preverbal white whale for many animal welfare organizations, public relations can help provide the momentum your organization needs to secure opportunities in trusted publications. Partnering with an animal welfare public relations agency, like Orange Orchard, will give you an advantage when securing media opportunities. Our experts have years of experience working with animal welfare clients. We understand your public relations goals.

When it comes to spreading good news, our experts utilize proven PR strategies to secure media opportunities. Here are a few of those strategies.

  • Press Releases: Newsrooms across the United States are typically very busy. Both short-staffed and on tight deadlines, journalists don’t always have the time to do deep research for news stories. Our experts develop ready-for-print releases that we pitch to publications. Whether your organization helped in the rescue of beagles or created a campaign around the negative effects of chicken farms, our experts can complete press releases that journalists can simply print as-is. In addition, this helps build momentum for your organization when it lands in a trusted publication.
  • Media Outreach: In addition to press releases, our experts will pitch story ideas to reliable journalists to continue building momentum for your organization. Our experts understand that your company won’t always have hard news to share. By proactively pitching ideas, our experts position you as a thought leader in your space.
  • Social Media: Every organization needs to have an active social media platform to garner attention in 2023. Our experts can develop a social media calendar each month to ensure your page stays active. In addition, we can also provide advice to help you optimize your social media to attract a broader audience.

If you are ready to partner with an animal welfare PR agency that will help you spread your good news, give us a call at (865) 977-1973 or contact us online.