From 2020 through 2022, donations to animal welfare foundations were trending positively and increasing each year in the wake of the pandemic. However, this year saw a drop in donor retention according to a report from RKD. From economic concerns to simple busy-ness, there are many reasons supporters may get pulled away. That said, when donations begin to slow down, it might be time to consider adding an animal welfare public relations strategy to your marketing plan.

We know how challenging it can be to, on top of your amazing work for our furry friends, put in the time necessary to consistently market your organization and remain top of mind for key supporters. Having a close partner like Orange Orchard that shares your values and has expertise in the space can help take some of it off your plate though, strategizing and executing proven tactics that help maintain and grow your support.

3 Resolutions that Include Animal Welfare Public Relations

  1. Share the Victories: Have you made progress toward an important goal? Perhaps you’ve reached a benchmark number of rescues or cemented an important partnership. Sharing the good news about your organization’s wins through official press releases can encourage supporters to help keep the momentum going.
  2. Keep the Content Flowing: From educational blogs about the animals you champion to white papers and reports that illustrate the need for your work, it’s important to keep a steady flow of content posting on your website and social media. A good team specializing in animal welfare public relations can even help you with tips to share it and reach the maximum audience.
  3. Engage with your Supporters: Whether it’s online through social media or in person at events and fundraisers, it’s important to identify ways to remain connected to your base of supporters. Partner with your animal welfare PR team to brainstorm ideas to engage.

Do more in 2024 by partnering with a team that help you implement an animal welfare public relations strategy. To learn more, reach out to us at Orange Orchard here or by calling (865) 977-1973.