These days, it seems everyone has a plan to save the world. There are foundations set up to protect endangered animals, fight climate change and stop pollution. I even found a group dedicated to saving insects, which isn’t surprising given the importance of bees on our ecosystem.

But, with everyone clamoring to get the spotlight on their cause, how do you ensure your nonprofit foundation will stand out? With a nonprofit public relations agency like Orange Orchard, of course.

Standing Out from the Crowd

One of the most important things your foundation needs is visibility. After all, if no one knows you’re fighting on behalf of animals in need or trying to stop climate change, how will you get your message across?

Public relations can help on a lot of levels, but here are three of the most important strategies:

Find an audience: You have to determine who it is you’re trying to reach. Determine why your mission is important and who has the power to help you achieve it. Public relations can you help you craft a focused message and get it to the right people.

Make your content count: We live in a world where information comes at you quickly. There’s a lot to take in and attention spans are short. Whether engaging your audience on social media or posting on your website, your content must be creative and concise. First impressions count, even digitally

Share your mission: So, you’ve figured out who your target audience is. Your content is on point. Now, it’s time to shout your goals from the highest rooftops. Or, at least tell it to reporters and let them share it with their audiences. Whether it’s industry publications or mainstream media, PR can help you secure interviews and opportunities to create more awareness for your cause.

We’re Here to Help

We have a talented team that’s ready to help you save the world or even bugs. Contact Orange Orchard or give us a call at 865-977-1973, and let us get started.