When I was a little girl, one of my mom’s old CoverGirl compacts was an essential part of my beauty repertoire. OK, my entire repertoire was that compact, and the powder had long since been used up. But, to me, that little compact and mirror made me feel grown-up and sophisticated.
It’s been three years since CoverGirl became the largest makeup brand at the time to be certified cruelty free. The brand that helped shape my early years — especially when I actually started wearing makeup — was becoming an industry leader and making it clear they didn’t approve of hurting animals in the name of making a buck.
The company just went one step further and made another earth-friendly choice when it recently announced the launch of its first -ever skincare line, which is completely vegan. Andrew Stanleick, executive vice president of North American Coty, had this to say:
We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point. CoverGirl Clean Fresh Skincare is just that, and we can’t wait to get these special formulations in the hands — and on the faces — of CoverGirl fans everywhere.
CoverGirl has been around for 60 years, and they’re continuing to evolve and innovate. We’re 100% on board and ready to see what they do next. The world is changing, and so are its priorities. The status quo just doesn’t work anymore.
As a cruelty-free public relations agency, we work with companies and organizations that are doing their part to change that status quo every day. They understand that the price of beauty doesn’t have to cause any living creature pain. We love sharing their stories and helping them spread that message.
We can do the same for your cruelty-free company. Whether you’re brand-new or an established company with 60 years of history, we can help. From media outreach to social strategies to clever content, our team is here to position you as an industry leader and build brand awareness.
Contact Orange Orchard today, and let us get started.